Reinventing the rattling tin: How UK charities use Facebook in fundraising
نویسندگان
چکیده
منابع مشابه
“Pennies for Charity”: Why Charities Outsource Fundraising
Charities frequently rely on high-priced professional solicitors but donors seem unaware. To understand this, we propose an agency-based theory of fundraising. We show that trading off its incentive cost, the charity optimally hires a sufficiently "efficient" solicitor and offers him a high percentage of the donations collected, implying a high price of giving. Thus, if, as required by law, don...
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ژورنال
عنوان ژورنال: International Journal of Nonprofit and Voluntary Sector Marketing
سال: 2017
ISSN: 1465-4520
DOI: 10.1002/nvsm.1576